There is not any intertextuality in this music video. There is also star iconography of the band as a whole while they are walking down the hall and by the use of close ups. The genre is shown in a very magical theme with the use of a blue and purple colour scheme and dancing with the beat. Most of the girls are seen wearing short crop tops and skirts, exposing a bit of their body. There is it a bit of voyeurism by the way the girls are dressed to accomplish their motive of getting the boys attention. This is shown when the girls are dancing towards the bridge of the song. The members are Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson. They were the first group to win the competition, and following their victory, they signed with Simon Cowells record label Syco Music.
MUSIC VIDEO BLACK MAGIC LITTLE MIX SERIES
There’s also a link between music and visuals as the girls dancing goes in line with the beats of the song. Little Mix are a British girl group formed in 2011 during the eighth series of the UK version of The X Factor.
MUSIC VIDEO BLACK MAGIC LITTLE MIX HOW TO
The link between the lyrics and visuals is clearly shown as when the girls have transformed by becoming more attractive in the eyes of men, it is stated “Wanna know what it is make the boys want more” showing that all girls now want to know how to make the boys want them. How does the video use Andrew Goodwins 7 Conventions? The genre of this music is pop which is shown by the colour scheme, storyline. This can be seen in a negative view to some people as the girls only changed to impress the boys not for themselves and they were not happy with who they are. (Now you belong to me) All the girls on the block knockin at my door. (I got the recipe) Wanna know what it is make the boys want more.
(And its called Black Magic) All the girls on the block knockin at my door. The girls are first seen with clothes/outfits that do not attract the boy that they seem to all have a crush on which then changes once they find a magic book and have a transformation where they are now wearing more revealing outfits which is getting all the boy’s attention. I got the recipe and its called Black Magic. There is a concept/narrative going in the video of the girls changing to impress the guy. The video general pop music video conventions such as bright colour palette. What do they construct in terms of representation of the artist and genre?
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